Introducing THEORÓ
the new standard is fine tea
The utmost quality in origin, cultivar, tree age, harvest date, vintage, and craftsmanship;
Rooted in over 3000 years of heritage.
THEORÓ is Fine teas only
Ten renowned Chinese teas, meticulously chosen;
Span across six distinct categories, curated into three collections: Ritual, Heritage, and Temple.
Backed by factual and quantifiable markers, each tea we select represents the utmost quality in origin, cultivar, tree age, harvest date, vintage, and craftsmanship.
Hospitality program
Officially launched in January 2025, THEORÓ has already become the trusted tea partner of a Michelin-starred restaurant, with several more collaborations currently in progress.
Stay tuned—exciting updates about our hospitality program will be shared in the coming months.
Our Best Sellers
Gathering with THEORÓ
Tasting: Hosted biweekly, with an intimate, curated group; In the comfort of a private home in Boerum Hill, Brooklyn.
Parties: Thoughtfully crafted through collaboration, bespoke tea experiences tailored to the unique essence of each brand and celebration.
To partake in tea
Is to convene, whether with strangers or friends;
Is to nurture, both body and mind;
Is to indulge, in the transformation of color, aroma, and flavor;
Is to be, to be introspective of our inner self and connected with nature.
It is not for the masses, but for discerning souls.
A letter from our founder
As I look back on my childhood in Beijing, memories of tea flood my mind like faded yet vivid montages—playing Chinese checkers with my grandpa amidst the comforting aroma of pu-erh tea emanating from his old glass; watching my mother gracefully manage her affairs while oolong tea gently simmered on her desk; and during late-night Mahjong sessions on Chinese New Year, passing around rounds of green tea to keep the uncles alert. Tea wasn't just a beverage; it was woven into the very fabric of our lives.
When I first set foot in New York City for college, I arrived with just one suitcase, but nestled safely inside was a bottle of my beloved green tea—the Dragon Well of West Lake. With no taste for coffee, it became my faithful companion during countless midterms and finals, helping me stay awake and focused. It was during this time that my family had the privilege of befriending a master of tea. Since then, visiting the tea house in Beijing during school breaks became a cherished tradition. My relationship with tea evolved from a simple pleasure to a profound appreciation of its nuanced flavors and the spiritual journey it offers.
As I settled into life in New York City, sharing my passion for tea and knowledge with friends and family became second nature. It was in these moments that the concept of THEORÓ began to take shape. Inspired by my own journey, I wanted to do more than just introduce you to tea—I seek to deepen your understanding and elevate your appreciation for tea. Like fine wines, the finest teas possess unique aroma, flavor, history, craftsmanships, and stories that enrich our lives. And so, THEORÓ was born.
I seek to share the joy of tea with those who, like me, cherish kindred moments in life and approach each day with intention. If that sounds like you, I would love to hear from you and welcome you to the world of THEORÓ.
Elle Liu, Founder of THEORÓ
Fall 2024
Exceptional Curation
THEORÓ is fine teas only
“Tea Verse” by Huang T'ing-chien (1045 to 1105 AD), one of the Four Masters of the Song Dynasty (960 to 1279 AD):
Flavors deep, fragrances eternal;
In the realm of intoxicating paths, where perfection blooms.
Just like old friends reunited under lamplight, after journeys spanning endless miles;
Words fail, yet the heart revels in serene introspection.